What is Online Marketing?

Online marketing or internet marketing or eMarketing, is the advertising or selling of products or services over the Internet.
It is usually linked with 4 business models:
e-commerce— This is where products are sold directly to customers (B2C) or else businesses (B2B)
Publishing — it is the sale of promotion or advertising.
Lead-based websites — these are groups which produces value by getting sales leads from its website.
Affiliate marketing — this is procedure in which a merchandise or service developed by one person is sold by other active seller for a contribution to profits. The vendor of the merchandise normally provides various marketing material like sales letter, tracking facility and affiliate links.

Advantages of Online Marketing over Offline marketing:
You can make modifications on the fly.
If you can keep a track of the marketing efforts and all the advertisements by monitoring them then you can take your decision in an instant manner. Moreover you can make changes in the wording or graphics without many problems. All these things are not available in the offline advertising and marketing.
You can track real-time results.
Real-time results can be tracked with the help of online marketing as there is a feature of online analytics which can help the person in determining how the performance of the market campaign can be increased.
You can target specific demographics in your advertising.
Specific demographics like the location, age and gender can be targeted with the help of the online marketing. Moreover, there are some features of targeting the occupation, education levels and income levels of the people. All these procedures are very much hectic in the traditional marketing.
Variety of methods in marketing online including email, audio, video, blog, social media and newsletters.

Marketing online is more useful as compare to the traditional marketing because all these features are not available and if available then several media outlets have to be selected for that.
Instant Conversion Ability
If a person is marketing online then he has the ability that he can make the customer in an instant manner. This can’t be done in the method traditional media like the television, newspapers and magazine ads.