Friday, November 19, 2010
Branding Your Name
If you are the best seller of High quality construction material, Zeus thrones may sound great for you, but it’s not going to help potential online customers finding a carefully crafted construction material’s web site via the major search engines. In such case you need large advertising budget for branding purpose. Your potential customers won’t know your business or your website even exists. People have done good job of branding by creating their own word like eBay, Yahoo!, Expedia, Slashdot, Travelocity, Google…There should be hardly two to three words in your URL to make it more memorable. An exceptionally long domain name which always depends upon search engines to appear, can never achieve business branding.