Information architecture of
the website never sorts out the content in any way. Without architecture the
information on a website is available at the same level and no hierarchy is
followed. The currently followed navigation strategy leaves 75% of the website
documents orphan and the targeted keywords are not used in the navigation.
Search engines like website content to be fed in SILO manner.
The concept of silos
Search engines often unable to identify what your site
is all about due to mismanaged website architecture. Siloing also known as
teaming is a website architecture technique. It is used to split the focus of a
site into multiple themes. Siloing is basically used to create website that
ranks well for both common and more targeted keywords. By implementing proper
siloing site owner can ensure that their pages rank well for theme-specific
keywords, as well as general site keywords.
The SILO technique sounds good. The website must be organized and user-friendly in order to get the highest ranking in search engine rankings. Embedding keywords is one of the most useful technique to achieve this. Would love to read more about this SILOing.
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